Creative Direction + Design
NBC News / Toyota Concert Series on TODAY
Annual concert series on TODAY with the biggest names in popular music performing live in Rockefeller Plaza during the show. Ads in Time Out New York featured a different artist every week.
3 versions of art show the back of a fan in a concert tee with the entire lineup of artists scheduled to perform. In keeping with the “It’s a New Day” TODAY show campaign, the contact sheet device was used for the featured artist on ads and flyers.
Flyer front + back, distributed throughout midtown and placed in hotel lobbies.
Posters in the NBC Experience Store window were designed to be easily updated with the next performer scheduled to appear.
